How to Figure Out What Keywords Your Potential Customers Are Using

A big piece of the inbound marketing puzzle is SEO and content. At the center of those pieces are keywords. But when I - as an Inbound Marketer - am putting together campaigns, strategies, and content calendars, I'm often asked, How can you tell that people are using certain keywords?

When it comes to figuring out what keywords potential buyers, clients, and customers are using, there's a whole lot of due diligence to be done, and it's something I take very seriously. In this article, I share to you a few keyword research secret weapons so you can DIY, if need be. Below are a few tried and true ways to gain some insight into what keywords people are using.

Yes, your people. Who qualifies as "your people?" Your customers, potential buyers, staff, etc. Anyone who is familiar with your business, uses your product, purchases your goods... even those who choose a competitor - those are your people. So, do some homework - what questions are they asking? What are 'hot topics' or trends?
These notes will be big players in your keyword game. When you're doing this, be sure to remove yourselves from the process and put yourselves in your persona's shoes - use the words and terms they use, ask questions in the way they ask them, etc. Oftentimes, the keywords a business thinks they should rank for or talk about are not the terms their customers are actually using. If you have any inquiries concerning in which and how to use keyword search database, you can call us at our website.

Don't overlook your social media channels - especially when it comes to trying to figure out what your people are talking about, asking, or complaining about. Advancements and updates to social channels have brought with them a look into trending topics and more, including:

Facebook has made a whole lot of updates to their graph search tool, which allows you to search pretty much anything your connections might be talking about. Take a few minutes to learn more about Facebook Graph Search and how to best use it. They also have a Trending toolbar on the right side of their newsfeed that show popular topics, and the option to narrow into Politics, Science & Technology, Sports, and Entertainment.

Twitter actually has two different ways to get an inside look at what people are talking about. And the good news is, you don't actually have to tweet yourself to see them (although you will need to follow others from an account.) On the left sidebar of Twitter's homepage, you can see trending topics; these can be tailored based on location and interest. You can also use Twitter's search functionality for trending topics, keywords, and hashtags.